New LinkedIn policy
May 2, 2024

New LinkedIn policy

Date: February 15, 2024

LinkedIn's recent adjustments to connection requests and InMail limits have stirred discussions within the community. In this article, we delve into the specifics of these changes and offer insights on maximizing your LinkedIn connections effectively.

LinkedIn's Connection Request Limits:
As of February 13th, 2024, LinkedIn imposes varying limits on custom connection requests for free users, ranging from 5 to 20 per month. The exact limit depends on individual account usage, with some users reporting limits as low as 5. Once the limit is reached, connection requests can still be sent without custom notes, allowing a total of 150 to 200 requests per week.

Character Limit for Connection Requests:
In addition to reducing the number of connection requests, LinkedIn has decreased the character limit for custom notes from 300 to 200 characters. To make the most impact with limited space, consider strategies such as mentioning mutual connections, sharing common interests, providing immediate value, or suggesting real-world interactions.

Changes to InMail Restrictions:
LinkedIn has also revised InMail restrictions, limiting their availability to premium account holders. However, We-Connect remains a valuable tool for sending InMails, accessible to premium or Sales Navigator users.

Weekly Action Limits:
While LinkedIn's recent update has altered connection request limits, it's unclear if the previous weekly action limits still apply. For users with free accounts, it's advisable to adhere to previous guidelines until further clarification is provided.

Impact on Free Users:
These changes emphasize LinkedIn's push towards premium memberships. Free users must strategize their outreach efforts, focusing on high-value leads and leveraging alternative channels such as email outreach for enhanced engagement.

In navigating LinkedIn's evolving landscape, prioritizing relevance over personalization is key to fostering meaningful connections and maximizing response rates.

Author: Camden Benoit